Our Mission

Gusto, Now! is a growth and transformation platform dedicated to awakening passion, inspiration and purpose in people, leadership and organizations across the globe to create a vibrant existence and legacy worthy of their one, precious life.

Its developmental approach is informed by a Latin American zest for life and romance languages, meaning as way of life through the logotherapeutic lens, and purpose as a grounding and energizing path. Living and working with gusto means going ALL in – fueled by meaning, passion and purpose. Energy ablaze. To live full out and make the most of your one, precious life, you need all the gusto you can summon.

Courses and consulting are conducted, with spirit, in English, Spanish, and Portuguese.

The Purpose Economy

People crave meaning, fulfilling work fueled from purpose, and to realize their full potential in life. Leaders and organizations that provide this rich experience through culture and leadership not only outperform their peers in the marketplace but also elevate the well-being of every person in the company while serving their customers supremely. And, these purpose-inspired leaders are also personally handsomely rewarded along the way as they create and leave their own legacy, while championing the organization’s mission.

Our founder

As the Chief Ignition Officer at Gusto, Now!, Dr. Alise Cortez is also a Management Consultant, Inspirational Speaker, Radio/Podcast Host of Working on Purpose, Organizational Logotherapist, and Social Scientist. She has developed her expertise within the Human Capital and Growth / Organizational Excellence industry over the last 20 years. Alise is a subject matter expert and thought leader in meaning and purpose, with a foundation in Positivist and Existential Psychology.

Media Links

Talking with Brent Stewart at Everybody Matters Podcast about leadership and reflecting on a purposeful year in review: Everybody Matters Podcast: Dr. Alise Cortez and a Purposeful Year in Review - Bob Chapman's Truly Human Leadership

Talking with John Golden of Sales POP about how to inspire  yourself and others at work: How to Inspire Yourself and Others at Work (video) by Alise Cortez - SalesPOP!

Alise’s interview with Hugh Ballou talking about the opportunities the COVID pandemic has to help leaders reinvent the workplace - https://synervisionleadership.org/covid-19s-silver-lining-the-chance-to-reinvent-the-workplace-with-alise-cortez/ 

Diane McClay radio/video interview about the book: https://www.youtube.com/watch?v=Q3Ym7p93d2w&feature=youtu.be

Interview with my publisher Alison Jones of Practical Publishing about the book and why I wrote it: http://extraordinarybusinessbooks.com/episode-244-purpose-ignited-with-dr-alise-cortez/ 

Sitting with Sheryl Lynn of Joyely for her Tour of Joy:


Alise moderating the 2020 CPhL Festival of Pharma: https://vimeo.com/468237774

Women in Leadership Forum: W2D3S4- Women in Leadership from CPhI on Vimeo

“Win Win - An Entrepreneurial Community,” an interview with Ben Wolfe http://WinWin.Cast.Rocks/.

A conversation with Brad Richards talking about living with passion and working on Purpose: Episode #32, Special Guest, Dr Alise Cortez, Author, Speaker and Podcast Host! by Man at 50 Podcast! • A podcast on Anchor

Kornelia Stephanie and Alise Cortez talk about stories of struggle that helped shape me: The Kornelia Stephanie Show: Stories That Inspire Hope With Kornelia Stephanie and Friends (transformationtalkradio.com)

And Kornelia and Alise on video: https://youtu.be/KH6LUsa6Gy0

So fun talking with Marni Young Wing Girl talking about life and love: https://anchor.fm/askwomen